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Privacy Policy


This privacy policy explains how we collect and use your personal information. It covers all the products and services operated by our brand: Sim Arena Please read this policy in conjunction with the terms & conditions of any particular service or services you are using. By using any of our services or visiting our websites you agree to our use of your personal information as set out here.

The personal information we collect.

The personal information we collect about you will depend on the products and services you use and subscribe to. It includes (but isn’t limited to):
  • your name, address, telephone number, date of birth, gender and email address;
  • your debit or credit card information, information about your bank account number, sort code and other banking information, and other information required to validate your identity;
  • your account information such as how you purchased or signed up to our products and services, the products and services you use and anything else relating your account;
  • your preferences and interests both when you tell us what they are or when we deduce them from what we know about you;
  • your demographic information (which we may acquire from third parties);
  • information you provide to us when entering prize draws or competitions or participate in surveys or consumer panels;

Using your personal information

We use your personal information for the following purposes:
  • to verify your identity and make credit decisions about you (which may include carrying out a network credit check on you).
  • to confirm that your orders have been received and to process them, to validate you as a registered customer when using our services and calling our customer services;
  • for providing the relevant products and services to you, for administration of your account with us and customer services.
  • to send you certain communications (including by email and SMS) such as service announcements and administrative messages and other communications relating to our services. Please note that you will not be able to opt out of receiving these essential service communications;
  • for our internal purposes such as management, research, analytics, corporate reporting, and to improve business efficiencies;
  • to ensure security for you and our staff, and help maintain service quality (calls to our customer services may be monitored and/or recorded for authentication, security, quality and training purposes);
  • to trace nuisance or malicious calls;
  • to help the emergency services;
  • to prevent and detect criminal activity, fraud and misuse of or damage to our services, and to prosecute those responsible, to trace and recover debts, to defend our rights or property and to protect the rights and interests of our customers and users;
  • to comply with applicable laws, regulations, court orders, government and law enforcement agencies’ requests, to operate our systems properly and to protect ourselves, our users and customers and to solve any customer disputes.
  • to market and advertise our products and services that may be of interest to you including third party offers, promotions, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, electronic messaging (including SMS and MMS), email or online or via applications. You may be contacted by our Group companies for these purposes.
  • to provide you with personalised services and communications as well as targeted advertising from our website and selected other partner websites. This may involve the use of cookies and other similar technologies.
  • to enable third parties to tailor adverts which are more relevant and useful to you when you are browsing the internet or are using mobile applications. This may involve the use of cookies and other similar technologies.
  • In some circumstances we may use your personal information along with information from credit reference agencies or fraud prevention agencies to help us manage our credit risk and prevent fraud and money laundering. We may also use these organisations to confirm your identity in order to process your order. This may cause a ‘footprint’ on your credit file. We do this because it is in ours, our partners’, and our customers’ legitimate interest to prevent fraud and money laundering, to check identities, and protect our business to work within the laws that are given to us. Please visit for more information.

Sharing your personal information.

We may share your personal information with:
  • Other third parties where you have given your consent to the disclosure (either to us or the third party);
  • Our service providers including for the provision, distribution, delivery and marketing of our products and services, for advertising and payment services purposes. These service providers have to follow our express instructions in respect of the use of your personal information and they must comply with appropriate security measures to protect your personal information;
  • Identity checking reference agencies and fraud prevention agencies;
  • Debt collection or debt tracing agencies;
  • Insurance providers if you have purchased an insurance policy through us;
  • Law enforcement agencies, regulators, courts and public authorities, and emergency services.
  • Our prospective or actual purchasers, sellers or partners and their advisers if we decide to sell, buy, merge or otherwise re-organise our business.

Understanding what you want

We use cookies, web beacons, unique identifiers and similar technologies to collect and store information (which may include your personal information) about how you interact with our websites, communications and services and selected third party websites which belong to our partner advertising networks. We may use these technologies to show you relevant adverts based upon this information, this is called interest-based advertising. Cookies are small text files placed on your device which uniquely identify your device. Cookies cannot be used to run programs or deliver viruses to your device. Web beacons (also known as “Pixel tags”) are small blocks of code on webpages or in our emails that allow us to read and set cookies. Web beacons are often used in connection with cookies to help operate our websites, emails and collect information about online activity. For more information about our use of these technologies, interest-based advertising and your choices, please refer to our Cookies Policy.

Access and Control Your Personal Information

We want to make sure that any personal information we hold about you is up to date. So if you think your personal information is inaccurate, you can ask us to correct or remove it at no charge to you. Please contact our Customer Services team on the numbers below to do this. Under the Data Protection Act 1998, you have a right to know what personal information we hold about you. If you’d like a copy of the information you are entitled to please write to The Customer Service team, Q & A Associates Ltd, Unit 5 – The E-Centre, Easthampstead Road, Bracknell, Berkshire RG12 1NF, clearly identifying yourself and the information you require. There may be a charge to cover the cost of processing your request and supplying your information to you. We will ask you to provide identification to ensure we do not disclose your information to the wrong people. You can always tell us that you do not wish to receive direct marketing communications from Sim Arena. But remember, if you do not want us to get in touch, you may miss out on valuable and exciting offers. If you would prefer not to receive direct marketing communications from us, simply let us know at any time by contacting us as below or by following the opt-out instructions in the relevant communication. Please call Customer Services on +44 8888888888 or email [email protected] if you wish to opt out of marketing communications. Please note that it may take up to 96 hours to process your opt-out request. You can also make choices about the cookies and targeted advertising. For more information about this, please refer to our section on cookies.

Keeping your personal information secure

We maintain the highest standards of data privacy and security to protect your personal details and other information about your account because we want you to feel completely confident about using our services. We regularly review our processes and procedures to protect your personal information from unauthorised access and use, accidental loss and/or destruction. We may monitor or record any conversations between you and our staff for authentication, security, quality and training purposes. Sometimes we use other organisations to process your personal information on our behalf. We don’t allow them to use this information for their own commercial purposes and they have to follow our strict instructions and comply with appropriate security measures. We assess the security measures in these organisations when we bring them on board and we continue to monitor their compliance while they process your personal information. We store all your account details and other such information on secure servers, adhering to all relevant UK legislation. We use encrypted transmission links whenever we can. For further information on how you can help us to protect your personal information, please refer to our section on accessing and controlling your personal information.

Other privacy information

Links to third party websites
This privacy policy does not apply to third party websites which our websites link to or which advertise on our websites. These third party websites operate their own privacy policy which we encourage you to read.
Changes to our privacy policy
Any changes to our privacy policy will be posted on our websites and, where appropriate notified to you by SMS or email. Changes are effective when they are posted and by continuing to use our products and services you acknowledge and agree to those changes.
How to Contact Us
If you have any questions about our practices or this this policy, please get in touch with our Customer Services Team: +44 8888888888 or email: [email protected]. Opening hours are from Mon To Friday (10:00 AM To 6:00 PM).
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